SOCIAL MEDIA MANAGEMENT · PHOTOGRAPHY · EDITING · CAPTIONS · ENGAGEMENT · 2021
Exclusive Wines & Liquors
Instagram content, product photography, and community engagement for a Brooklyn wine & liquor shop — shot on location, edited, captioned, and posted.
“The corner store, leveled up.”
The Project
Exclusive Wines & Liquors is a neighborhood wine and liquor shop in Brooklyn. Being local meant I could show up in person — shooting the products, the people, and the day-to-day, then turning it into an Instagram feed that made the shop look as good online as it did on the block.
The Challenge
Most corner liquor stores have no real online presence — a dusty Google listing and maybe a blurry photo. Exclusive wanted a feed that actually looked intentional: clean product shots, real faces, and posts that reminded the neighborhood they could order pickup or delivery.
Outcomes
In-person
Local shoots — product, people & shop floor
Full feed
Photography, editing, captions & engagement
Brooklyn
Neighborhood wine & liquor shop
The Approach
Shot everything on location — bottles, staff, and customers — so the feed felt authentic and local, not stock.
Edited and color-graded every image in Lightroom so the whole grid shared one consistent, premium look.
Styled clean, reflective product shots (Belaire, Hennessy, Effen, Smirnoff, Moscato) that made everyday bottles look elevated.
Wrote captions in the shop's voice and posted consistently to keep the page active.
Handled community engagement — replies and comments — so the page felt like a real neighborhood spot, and highlighted the Uber Eats pickup & delivery option.
Key Design Decisions
Color-graded everything to a warm, consistent tone so the grid reads as one cohesive brand, not a pile of random phone pics.
Leaned into glossy store lighting and reflections so the bottles pop against the shelves.
Mixed product shots with people shots — a feed of only bottles feels like a catalog; faces make it a community.
What Was Built
- ✦On-location product photography
- ✦Lightroom editing & color grading
- ✦Lifestyle & staff photos
- ✦Written captions
- ✦Community engagement & replies
- ✦Pickup / delivery promotion
Timeline
Early-career engagement
Built With
📌 An earlier-career engagement — a short run running the shop's Instagram and photography.
Selected Work
The Feed
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